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                                          VirtuaLux Digital Media     



The VirtuaLux, Inc. studio was established in 2000 as a complete digital media services resource for businesses in New England and the Greater Philadelphia area. The company provided marketing, advertising and corporate branding packages including custom web-design and e-commerce solutions for small businesses.

In 2002, VirtuaLux developed new products and services to include pre and post production audio and video recording capabilities as well as mixing and mastering for artists recording CDs in the company's commercial studio facility.










In 2004, VirtuaLux merged with New Leaf Investments of Portland, Maine and became the Philadelphia operations center for that company. In the same year a series of informal 'house concerts' were given by musicians and performing artists from around the globe who were in production on new releases offered under the firm's, LuxMusica label.

The Salon Series, as it became known, won acclaim from critics and the public alike and the company's primary studio for audio and video recording was transformed to accommodate a 'performance mode' for use by artists who sought a public venue for their work.

As the reputation of the Salon Series grew, interest in other live performances and concerts at bigger venues expanded and as a consequence Alpha Projects established a project management office at VirtuaLux in Philadelphia. Alpha delivered a wide variety of PM services for numerous digital media clients as well as stage production and logistical support solutions to the musicians, artists and performers that congregated at the studio.  

Partnerships established to underwrite large public events included, The Philadelphia Society for Art, Literature & Music (PSALM); Haverford College; the University of Pennsylvania's, Annenberg Center for the Performing Arts and other major arts and cultural organizations such as the, United Nations Education, Science and Cultural Organization (UNESCO).

PSALM Presents UNESCO's International Year of RUMI - 2007